Good As Your Last Deal

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That's all well and good, but what's it got to do with the upcoming Black Friday gaming specials for ? Well, for the likes of Microsoft, Sony, Nintendo, and their respective third party retailers, this could the last big chance to shift stock on merchandise, games, and hardware for the PS4, Xbox One, and standard Switch console, before their next-gen announcements leave everyone biding their time and money for better things to come.

Serge EKUE & Miwablo : "You're only as good as your last deal"

With that in mind, here's everything you need to know about what to expect from this year's Black Friday gaming specials and, for a round-up of everything, here's where our Black Friday game deals will be. Officially, the Black Friday gaming specials start on Black Friday; a.

"You're only as good as your last success"

Friday, November 29, but you and I both know that the era when the season of sales started and ended on a single day are long gone. In all likelihood, you'll see online retailers promoting Black Friday gaming specials from as early as the weekend before November 29, so from Saturday, November 24 onwards. That's right; Black Friday is no longer just a day, or even a week.

It's an entire month and change of non-stop specials, offers, and price cuts.

That said, Black Friday itself - November 29 - is usually when you'll see the biggest and best discounts of the month, so this is the day to mark in your calendar for the Black Friday gaming specials. At this point, it's almost more appropriate to ask Black Friday gaming specials there won't be, given the current climate of the games industry. With that in mind, we've listed below some guides to our specialised hubs for unique products and items that you might want to target and hunt down, all of which will be frequently updated and curated with the best Black Friday gaming specials for each type of purchase.

You'll want to bookmark these links, and come back to them frequently once the savings begin, as they'll help you separate the best offers from the dodgy deals during the peak of the offers.

Once you go on the hunt for Black Friday gaming specials, you'll want to break down individual retailers into a few categories. The biggest contenders like Amazon and Walmart can afford to flat-out take losses on their sales if it means getting customers on their sites, so you'll want to peruse their listings the most often for everything from console bundles to individual accessories. That said, some of the best Black Friday gaming specials you'll find will be on slightly smaller and more specialized retailers. This category, which you'll want to search about half as often as you do the bigger fellas, will include retailers like Best Buy, GameStop, and Fry's.

They often make their own bundles that - assuming you like their contents - can present massive savings over individual purchases. The third category should be reserved for wild cards. These are retailers that don't specialize in games or even electronics, but that - for whatever reason - occasionally toss out some truly tremendous Black Friday gaming specials.

You don't need to check them nearly as often as the first two categories, since they don't tend to toss out as many limited-time deals, but you should make the habit of checking in on them at least once or twice daily. You're going to see a whole lot of Black Friday gaming specials once the season of savings kicks off, but how do you know which ones are good enough to buy up right now instead of waiting to see if the discount improves?

This time, though, it is not a flaw, it is a feature. These ads are purposely out to trick users into tapping on them. They do this by giving users the assumption that they are drawing on something else, by telling them their phone has a virus, or by placing misleading buttons that make them think they are closing the ad when instead they are really being automatically subscribed to a service. Low-quality ads are ads that do not display correctly for the user, for example, due to improper resolution or size.


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Low-quality ads can make your user experience feel less polished and can affect conversion rates. Offensive ads have no technical flaws, but they are flawed in content and placement. Users can find some content offensive due to different personal factors, and they have no problem uninstalling your app to avoid that.

Apps directed at kids should not include, for example, adult content.

sales motivation quotes to help you close more deals | Sales & Startup Tips from Close

Another example: if you have a health and fitness app, you might want to blacklist ads for fast food joints. Here is a toolbox of methods that will help you detect any bad ads in your app and take care of the problem before bad reviews start to come in. You can quickly get data on what ads users tapped and how many impressions an ad got, but those numbers will not tell you anything about the actual user experience of the ad.

User session recordings allow you to see your app the same way your users see it and interact with it , by creating a video replay of individual user sessions and providing a play-by-play breakdown of every interaction. With this clear, real-time visualisation, session recordings allow app publishers like Scores to monitor for bad mobile ads proactively. As touched on earlier, bad mobile ads can suffer from common UI design ailments such as poor resolution, sizing issues, misplaced buttons, and broken links. These issues are hard to pin down. By filtering the heatmaps to display specific types of interactions — such as first, last, or unresponsive gestures — you can easily monitor for bad mobile ads.

Ad fraud is a concern every app publisher faces when they choose to use mobile ads for monetisation, and it is not getting any better, according to reports from Adjust. Luckily, most of the monetisation tools leading the market include a fraud prevention feature. They then blacklist any offending ads that might cause your users to fear for their safety.

The Coalition for Better Ads was founded in the wake of the rise of ad blockers and aims to help improve ad UX design. Better Ads Standards is the result of research the organisation ran with over 66, consumers. You can consult the Better Ads Standard to learn what ad formats users like the least.

The Better Ads Standards are focused on desktop and mobile web, but the same insights can be applied to mobile apps as well. Once you have got a method for keeping ad quality high, let us talk about maintaining ad quantity low. Yes, your app needs to bring you revenue. However, as you saw from the negative reviews above, the only thing users hate more than ads is too many ads.

Do not pile ad after ad on the user, because that will only lead to interrupted user journeys, poor user experience, and app abandonment.

Case Study: TGI Fridays

How many ads should you show? Well, there is no magic number, so it will take a bit of trial and error. This post by Google AdMob recommends a best practice for setting the frequency of your interstitial ads: start low and carefully increase the ad frequency until you find an optimal volume. How do you know when to stop?


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You guessed it — session recordings. Bad mobile ads might worm their way to your app no matter what ad network or programmatic provider you choose. At the end of the day, your app is your baby: when it makes a mess, it is up to you to clean it up. The trouble with bad mobile ads is that you will not always get alerted to them right away, and in the meantime, they will turn into abandonment, churn, and negative reviews. At your disposal is a small arsenal of usability tools you can use to fight bad ads: user session recordings, touch heatmaps, and fraud detection tools.

Remember, though, that your work is never really done. If you want to make these tools really work for you, keep using them regularly to scout out bad ads before they affect your users. Lastly, if you want to brush up on the basics of UX and Usability, the online course on User Experience could provide you with the necessary knowledge. Good luck on your learning journey!

Lead image: Depositphotos.

Why they're worth it

Lior is an Inbound Marketing Manager at Appsee. She's a committed app junkie, loves following new trends in UX design and enjoys talking about her newest favorite app and what makes it work. When she's not browsing through the App Store, she spends hours looking up new recipes on Pinterest, and sometimes even making them. Read more about us Become an Author at UsabilityGeek. This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website.

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